B2B buying has changed, and so has what drives true business impact. Defaulting to the norm isn't moving pipeline anymore. Evaluating performance by CPL, running campaigns in isolation, waiting for buyers to raise their hand, none of it works like it used to. It's time for something different. At LinkedIn's flagship B2B event, we're revealing the blueprint for outperformance, connecting marketing to real revenue, not just clicks.
Beyond Business as Usual: How to Outperform Across the B2B Funnel
As buyers discover, evaluate, and choose brands in new ways, isolated funnel tactics don't compound. In this keynote, discover the five connected Performance Principles that turn buying-group attention into revenue.
Jae Oh, Senior Director of Product Management, LinkedIn
Anna Sims, Growth Marketing Strategist, Canva
From Signals to Pipeline: The Data Behind What Actually Grows Budget
Drawing on new research and interviews with senior B2B marketing leaders, this session shares best practices for leveraging customer signals to create valuable next best interactions with customers.
Vita Molis, Head of B2Bi Editorial, LinkedIn
Amy Hawthorne, Senior Director of B2B Transformation, LinkedIn
Customer Signals as Competitive Advantage: How Leading B2B Marketers Are Rewriting the Rules of Growth
Knowing signals matter is one thing, putting them in action to realize growth for your business is another. Hear from the industry leaders powering that shift on what it actually takes to turn customer signals into a growth advantage.
Speakers To Be Announced
Peer Roundtable: Putting LinkedIn's Performance Principles into Practice
Join fellow B2B marketing leaders for a conversation on what it takes to win the full buying committee, activate customer signals, and convert pipeline into revenue.
Sanj Palepu, Senior Product Marketing Manager, LinkedIn
Anna Sims, Growth Marketing Strategist, Canva
Will AI Recommend Your Brand? How to Win in B2B AI Search
Join LinkedIn & Profound to uncover what drives B2B brand visibility in AI search, then apply a simple framework to find opportunities, build authority, and prove impact.
Meredith Wolpert, Manager, Marketing Science & Technology, LinkedIn
Robert Yanick, Senior Product & GTM Marketing Leader, LinkedIn
